Louis Vuitton 2007 Annual Report Download - page 19

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As the ambassadors of luxury in the world, the LVMH Wines & Spirits
brands market exceptional products that reflect a high-growth trend in
consumption. These brands make our Group the world leader in prestigious
wines and spirits.
Exceptional
products
for customers
who love quality
Wines
&
Spirits
Wines
&
Spirits
2007 LVMH
17
Highlights
||| The Wines and Spirits business group recorded organic revenue growth of 13%, driven by the increase in volumes, impro-
ved product mix, and the implementation of a policy to raise prices. Based on published figures, revenue growth was 8% and
profit from recurring operations rose 10%. ||| Revenue for Champagne and Wines totaled 1,802 million euros, with organic
growth of 11% (7% based on published figures). Profit from recurring operations was 650 million euros, up 9%. Champagne
volumes rose 4%. |||Revenue for Cognac and Spirits amounted to 1,424 million euros, with organic growth of 16% (9% based
on published figures) and generated profit from recurring operations of 408 million euros, an increase of 12%. Volumes
for Hennessy cognac rose 10%. ||| Moët Hennessy expanded its presence in China with the acquisition of 55% of the share
capital of Wen Jun Spirits, a producer of high-end white alcohols. ||| As a result of an agreement with Belvedere Winery,
Moët Hennessy acquired the brand and Belvedere domain name in the United States, becoming the owner of the luxury
vodka brand worldwide.