Louis Vuitton 2007 Annual Report Download - page 43

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A DYNAMIC PHASE OF PROFITABLE GROWTH
By focusing on the development of watch and jewelry brands
with complementary positioning, the Watches and Jewelry business group,
a recent player in this sector, continued to gain market share.
In 2007, its very substantial organic growth paralleled a new and strong
improvement in profitability.
Highlights
||| The Watches and Jewelry business group recorded organic revenue growth of 19% and a 76% increase in profit from
recurring operations, even more remarkable since it nearly quadrupled in 2006. |||TAG Heuer developed its icon product
lines, introduced the Grand Carrera line of automatic watches and chronographs and announced a diversification in the mobile
telephone sector. ||| Zenith won the Public Grand Prize in the Geneva Watchmaking Grand Prix for its Defy Xtreme Open
Stealth chronograph. ||| Sharon Stone became the icon for Dior's Christal collection. ||| Chaumet successfully establi-
shed its presence in Chinese Asia. ||| De Beers introduced its first watch line. ||| The Omas brand of writing instruments
was sold in 2007.
2007 LVMH
41
JEWELRY