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48
The Selective Retailing companies of LVMH operate
in Europe, North America and Asia. They operate in two areas:
distribution designed for international traveler customers
(travel retail), the business of DFS and Miami Cruiseline, the
leaders in their market segments; and the Selective Retailing
concepts represented by Sephora, the most innovative
company in the beauty market, and Le Bon Marché, the only
Parisian department store on the Left Bank.
Revenue
EUR million
3,6483,891
4,179
2005 2006 2007
Profit from
recurring
operations
EUR million
347 400 439
2005 2006 2007
Investments
EUR million
131
175
236
2005 2006 2007
Number
of stores
714
770
909
2005 2006 2007
Strategy and objectives
The strong international expansion of selec-
tive retailing activities attests to the success
of the retail concepts developed by LVMH.
It reflects the ability of our companies to
recruit the best retail talent from all over
the world, and to provide an even stronger
response to the expectations of customers
from various backgrounds and cultures.
After Europe and North America, from the
borders of China to the banks of the Bospo-
rus–to mention just two of the more recent
territories, Sephora confirmed its status as
a global brand and key player in the selective
beauty market.
DFS, the leader in travel retail, also ente-
red new and promising markets: India, Viet-
nam and Macao in the near future are signi-
ficant growth drivers.
Le Bon Marché, while continuing to assert
its unique character among its competitors,
becomes the place of choice for upscale
French customers, of course, but for a
rapidly expanding international customer
base as well.
“
Revenue
by geographic
region of delivery
in %
24% France
10% Rest of Europe
39% United States
3% Japan
20% Rest of Asia
4% Other markets
Become
a global
leader.”