Louis Vuitton 2007 Annual Report Download - page 67

2007 LVMH
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Perfumes and Cosmetics companies are not
content with simply applying the international
regulations in force; they anticipate and imple-
ment future regulations ahead of schedule. Follo-
wing the example of Parfums Christian Dior,
which announced its decision publicly in 1989,
the various Perfumes and Cosmetics brands of
the LVMH group no longer conduct animal
testing to evaluate the safety of cosmetics
products.
Eco-design
to make good choices
Progress has been made in terms of eco-design.
New tools have been developed to measure the
environmental impact of the decisions made,
whether in package design, product design or
promotional campaigns. As a result, at Guerlain,
efforts were made on the packaging for the
Success skincare line and the promotional arti-
cles. Optimizing boxes or shipping packaging
saved over 60 tons of cardboard last year.
A joint project by the French Environmental
Agency (ADEME), Havas and PriceWaterhouse-
Coopers was initiated. For the first time, a tool
was created to measure the environmental impact
of advertising campaigns. All parameters are
analyzed: the impact of the production of the ads
(photos, filming, etc.), the choice of medium (print
press, television, radio, etc.), and the duration of
the campaign.
Implementing every resource to protect the envi-
ronment is a desire that LVMH intends to share
with its partners, suppliers, investors and custo-
mers. With these stakeholders, the Group is
studying ways to improve its activities and is
trying to integrate the environmental impact in
the design of new products.
Involved suppliers
Guided by a concern for high quality and trans-
parency, LVMH wants to select the best partners.
An LVMH code of conduct has been developed,
which specifies that suppliers undertake to comply
with local and international environmental stan-
dards and implement the best practices. The envi-
ronmental affairs direcion also updates its supplier
tool to allow all buyers to integrate specific detai-
led environmental criteria during audits or when
contract documents are prepared.
This global approach supplements the Brand
initiatives that are developed from year to year.
Veuve Cliquot is beginning its third plan to raise
awareness of the environmental approach and
share experiences with grape suppliers. This
program has reached over 1,500 suppliers over
three years.
A responsible marketing
policy
Consumer health is a constant concern of the
Group. In wines and spirits, LVMH recommends
responsible consumption: drink less but better.
As a founding member of Enterprise and Preven-
tion, an association formed fifteen years ago, the
Group is a source of recommendations to public
authorities to encourage moderation. The Wines
and Spirits companies implement a policy of
responsible marketing in accordance with the
Moët Hennessy marketing code.
The cosmetics products offer the best guaran-
tees of safety. LVMH does not use ingredients
without a complete guarantee of safety. The
Shared concerns
Eco-Pampille Refill
Looking for new ideas, everyone begins to innovate. Parfums Givenchy
has revived a taste for refillable perfumes. The Eco Pampille Recharge
carton allows customers to refill the precious Pampille Ange or Démon
spray bottles.