Louis Vuitton 2007 Annual Report Download - page 56

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Innovation
and creativity
Because our trades, so akin
to art, are creative, because
technological innovation
plays an essential role
in their timelessness.
Excellence
Because the best elements
of luxury embodies
craftsmanship, and because
we always owe quality to our
customers.
Brand image
enhancement
Because this image is an
inestimable and irreplaceable
asset and because each
message must be worthy
of the brand.
Entrepreneurship
Because our leadership
position naturally requires
that we have a long term
vision and set the most
ambitious goals for our
teams.
Leadership–Be the best
Because we owe it to our
shareholders.
The values of LVMH
Sustainable development
54
human
resources Strengthen