Louis Vuitton 2007 Annual Report Download - page 20

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Strategy and objectives
With a strategy geared toward growth in value, the objec-
tive of our business group is to strengthen its position in the
high-end segment of the global wines and spirits market.
Our portfolio of prestigious brands, all symbols of quality,
authenticity, and the art of living, is unequaled in the world,
giving rise to a similar ambition. To support the products,
we have a high-performance distribution network that we
continued to strengthen over the years, both in the major
consumer countries and in high-potential markets. A major
component in our strategy is the exceptional, creative vitality
cultivated by our brands. Throughout 2007, our stars and
our rising stars shone with particular brilliance, successfully
innovated in their products and promotions, created events,
and won new customers.
Revenue
by geographic
region
of delivery
in %
“
18
The LVMH Wines and Spirits business group focuses its
growth on the high-end segments of the market. The world
leader in champagne, LVMH also holds sparkling and still
wines from the most famous wine-making regions. The Group
is the world leader in cognac with Hennessy and, as a means of
complementing that historic business, is expanding its presence
in luxury spirits. The portfolio of brands is backed by
a powerful international distribution network.
Revenue
EUR million
2,644
2,994
3,226
2005 2006 2007
Profit from
recurring
operations
EUR million
869
962
1,058
2005 2006 2007
50.5
55.3
60.9
2005 2006 2007
Investments
EUR million
97 104
189
2005 2006 2007
Sales volumes
millions of bottles
Champagne Cognac
55.2
59.9 62.2
2005 2006 2007
08% France
29% Rest of Europe
29% United States
08% Japan
16% Rest of Asia
10% Other markets
A
unique
portfolio
of prestigious
brands.”
Christophe Navarre
Chief Executive Officer
of the Wines and Spirits
business group