Louis Vuitton 2007 Annual Report Download - page 40

Download and view the complete annual report

Please find page 40 of the 2007 Louis Vuitton annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 80

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80

BeneFit Cosmetics continued its rapid
growth in all its markets and maintained a
very high level of profitability. Benefiting from
its original positioning, appreciated for
its playful and unusual style, the brand
strengthened
its position
among the
make-up leaders
in the United
States and Great
Britain, its most
important territo-
ries. It confirmed
its success in all
Asian and Euro-
pean countries
where it continued
to expand its pre -
sence, and enjoyed a
very promising entry
in the Chinese
market. Among its
new pro ducts, the
make-up line Love Your
Look and the brightening
face primer That Gal were
extremely successful.
Make Up For Ever again recorded an excel-
lent performance in all its markets. Backed
by its recognized expertise in professional
make-up, the brand is attracting a demanding
customer base. It generated very substantial
revenue growth, driven not only by the expan-
sion of its retail network, but also by steady
organic growth. In the United States it is defi-
nitely establishing a position as the bench-
mark in the professional make-up segment
and is increasingly successful with the public.
Its dynamic performance in France and China
was also remarkable. The line of Aqua Eyes
waterproof eyeliners, launched in 2007, was
extremely successful with both the public and
professional make-up artists.
Acqua di Parma, Parfums Loewe and Fresh
recorded a very good year in terms of reve-
nue and profit. The launch of Colonia Intensa
strengthened one of the flagship lines of
Acqua di Parma and highlighted its exclusive
positioning. For Parfums Loewe, the year
2007 was marked by the successful launch of
the new fragrance for women Quizas Quizas
Quizas. Fresh, whose natural products respond
to a high-growth consumer trend, benefited
from the work to renovate its packaging.
38