Louis Vuitton 2007 Annual Report Download - page 44

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42
The most recent of the LVMH business groups holds a portfolio
of leading brands with highly complementary positioning.
Tag Heuer, the star brand within LVMH and Swiss watchmaking,
strengthens its position as the world leader in prestigious watches
and sports chronographs. Zenith firmly establishes its identify
in the restricted circle of true Swiss watchmaking. Christian Dior
confirms its success as a watchmaker with the Christal collection.
Chaumet, the prestigious jeweler in the Place Vendôme in Paris,
continues its global success. Fred enhances its identity
as a contemporary jewelry designer. De Beers accelerates
its growth by asserting its positioning as a diamond jeweler.
Revenue
EUR million Profit from
recurring
operations
EUR million
21
80
141
2005 2006 2007
Investments
EUR million
28 25 28
2005 2006 2007
A policy
to position
in the
high-end
market
which
creates
values.”
Philippe Pascal
Chief Executive Officer
of the Watches and Jewelry Group
“
Revenue
by geographic
region of delivery
in %
27% France
24% Rest of Europe
25% United States
13% Japan
15% Rest of Asia
16% Other markets
Strategy and objectives
Our dynamic performance was again sustained by the remarkable achievements
of TAG Heuer, combined year after year with the significant progress made by
all our other brands in reaching their objectives.
The highly original creativity deployed in our watch and jewelry companies enhan-
ced their icon lines and contributed to our high-end positioning. In doing so, our
brands fully participate in a changing global market in which growth is princi-
pally driven by products with high added value.
The effective targeting of our investments, strong commercial momentum in the
field, and rigorous management allowed us to reach an operating margin of 17%
in 2007. Even though we are a very new business group, we are now approaching
the performance of the major players in watches and jewelry, thanks to the commit-
ment of our teams in the Companies and markets.
585
737 833
2005 2006 2007