Louis Vuitton 2007 Annual Report Download - page 21
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A series
of spectacular
events
to enhance the image of Moët & Chandon
marked the year 2007.
The dinners to launch Grand Vintage
2000, organized in prestigious locations,
highlighted the qualities
of this exceptional wine,
with insolent vitality,
and unanimously
praised by the critics.
C
Champagne and Wines
In 2007, Moët & Chandon reinforced its
global leadership. The brand recorded solid
performances in its traditional markets and
spectacular growth in promising markets such
as Russia, Central Europe, China and India.
Its remarkable performance in Japan should
also be noted, the result of the work to build
the brand in this market that still offers great
potential.
Growth was achieved by the entire line of
products, but was particularly tangible in the
premium rosés, again demonstrating the
brand’s leadership role in this promising
segment. The spectacular launch of the Grand
Vintage 2000, unanimously praised by the
critics, allowed Moët & Chandon to create an
event and accelerate its growth in the high-
end segments of the market.
The brand continued its very strong internatio-
nal media presence through the “Be Fabulous”
promotional campaign.
19
2007 LVMH