Louis Vuitton 2007 Annual Report Download - page 41

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Outlook
The Perfumes and Cosmetics business
group, based on the continuous growth
achieved in recent years, offers strong
potential for gaining market share and
improving its operating margin in 2008.
Christian Dior has again set an objective
for higher than market revenue growth.
To achieve this objective, the brand
intends to solidify and strengthen its stra-
tegic advances, by continuing to assert its
status as a star brand and its positioning
of perfume craftsman and creator. This
effort will again be based on a sustained
policy of innovation and refinement to
Parfums Givenchy is projecting a new year
of solid growth in 2008, with the launch
of a new line of perfume for men, to be
embodied by one of the most famous
international personalities in his field,
along with a new version of the Very
Irresistible line for women and a strong
innovation in the make-up category.
Parfums Kenzo will celebrate 20 years in
the perfume industry in 2008. Its future
initiatives include the creation of limited
editions in its emblematic lines, the launch
of a major perfume for men in the second
half of the year, and the launch of a star
product in the KenzoKi skincare line.
serve its flagship products lines in
perfume, make-up and skin care. Dior will
work to consolidate its position as a Euro-
pean leader and accelerate its advances
in markets with strong growth potential.
In 2008, Guerlain will celebrate 180 years
of creation dedicated to beauty. The
company will vigorously continue its
expansion with a plan for innovations
designed to reinforce its strategic lines:
Shalimar, L’Instant, Terracotta, Parure, Kiss-
Kiss, Orchidée Impériale. These initiatives
will be enhanced by two new major
project launches in the perfume and make-
up segments, where Guerlain has a strong
opportunity to consolidate its position.
2008: in the Capture Totale line, Dior launched
the Serum – Eclat High Definition foundation.
Sharon Stone, the icon of the skincare line,
embodies this innovation.
2007 LVMH
39