Loreal 2015 Annual Report Download - page 46

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RESEARCH CENTRE
Based in Pudong since 2005, the L’Oréal
Research and Innovation centre in China
inaugurated its new buildings in 2015.
Innovations
inspired
byChina
The local development of products is a strategic
priority in L’Oréal’s innovation process. Today,
many products sold in China are developed at
the Research and Innovation centre in Pudong,
near Shanghai, whose new ultra-modern premis-
es opened in 2015.
HAIRCARE
POWER MOISTURE
L’ORÉAL PARIS is
developing the first-ever
shampoo range to provide
asingle solution to
twoseemingly different
problems: oily scalp
anddryhair. A formula
thatfeatures purifying
salicylic acid and
water-retaining sodium
hyaluronate.
FACIAL SKINCARE
HYDRAFRESH
GENIUS WATER
L’Oréal researchers have
latched on to the vogue
forcosmetic waters,
aJapanese-inspired routine
that has recently emerged
inChina, and have
thusoffered a unique and
highly innovative texture
with hydration and
sensoriality benefits in
HydraFresh Genius Water
byL’ORÉALPARIS.
MEN’S COSMETICS
MEN EXPERT
COMPLETE 5
The key concern of Chinese
men faced with dandruff or
greasy hair is keeping their
hair clean. To meet this
challenge, a range of five
silicone-free anti-dandruff
shampoos, with different
benefits, has been developed
by the Pudong centre for
theL’ORÉAL PARIS brand.
MAKE-UP
PRETTY & HEALTHY
With its natural colours
suited to the complexion
ofChinese women,
Pretty& Healthy isa
lipstick-lip balm hybrid.
L’Oréal researchers based
their work on Coscare (1)
technology, which delivers
both make-up effects and
skincare benefits.
(1) A combination of “cosmetics”
and“care”.
RESEARCH AND INNOVATION
44