Loreal 2015 Annual Report Download - page 46
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Please find page 46 of the 2015 Loreal annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.RESEARCH CENTRE
Based in Pudong since 2005, the L’Oréal
Research and Innovation centre in China
inaugurated its new buildings in 2015.
Innovations
inspired
byChina
The local development of products is a strategic
priority in L’Oréal’s innovation process. Today,
many products sold in China are developed at
the Research and Innovation centre in Pudong,
near Shanghai, whose new ultra-modern premis-
es opened in 2015.
HAIRCARE
POWER MOISTURE
L’ORÉAL PARIS is
developing the first-ever
shampoo range to provide
asingle solution to
twoseemingly different
problems: oily scalp
anddryhair. A formula
thatfeatures purifying
salicylic acid and
water-retaining sodium
hyaluronate.
FACIAL SKINCARE
HYDRAFRESH
GENIUS WATER
L’Oréal researchers have
latched on to the vogue
forcosmetic waters,
aJapanese-inspired routine
that has recently emerged
inChina, and have
thusoffered a unique and
highly innovative texture
with hydration and
sensoriality benefits in
HydraFresh Genius Water
byL’ORÉALPARIS.
MEN’S COSMETICS
MEN EXPERT
COMPLETE 5
The key concern of Chinese
men faced with dandruff or
greasy hair is keeping their
hair clean. To meet this
challenge, a range of five
silicone-free anti-dandruff
shampoos, with different
benefits, has been developed
by the Pudong centre for
theL’ORÉAL PARIS brand.
MAKE-UP
PRETTY & HEALTHY
With its natural colours
suited to the complexion
ofChinese women,
Pretty& Healthy isa
lipstick-lip balm hybrid.
L’Oréal researchers based
their work on Coscare (1)
technology, which delivers
both make-up effects and
skincare benefits.
(1) A combination of “cosmetics”
and“care”.
RESEARCH AND INNOVATION
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