Loreal 2015 Annual Report Download - page 26

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NYX Professional
Makeup:
an inspiring model
NYX Professional Makeup is a Division newcomer that stands
out thanks to its radically new approach to make-up, its
100%-digital communications and its magnetic appeal. It is one
of the most dynamic brands in the marketplace. Let’s take a
closer look at what is behind the success of this Californian
brand with worldwide potential.
Founded in Los Angeles in 1999, NYX Professional Makeup
isnow one of the most influential brands in digital beauty, and
is closely monitored by popular vloggers
(1) and Instagrammers,
as well as their millions of fans. The brand targets these opinion
leaders and offers them previews of new products so that they
create their own content and generate the initial buzz for
launches. With growth of +78.0%
(2) NYX Professional Makeup
is expanding powerfully, and is one of the most comprehensive
professional make-up brand in the mass-market channel.
(1) Video bloggers. (2) Like-for-like.
THE HIGH-PROFILE LAUNCH
OF MACARON LIPPIES
NYX Professional
Makeup developed
arange of lipsticks
inbold, bright colours
torespond quickly
toanemerging
trendspotted on
socialnetworks.
JUMBO EYE PENCIL
Both eyeliner and
eyeshadow, it exists in
a wide range of blues.
The keys
to success
INSPIRED
BY PROFESSIONALS
PROMOTED BY
A COMMUNITY OF FANS
BASED ON TRACKING
TRENDS IN REAL TIME
A WIDE RANGE
OF COLOURS
CONSUMER PRODUCTS
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