Loreal 2015 Annual Report Download - page 35

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Education: a driving force
for the industry’s development
Education is a real business partner for
the Professional Products Division and is at the heart of its strategy,
with more than 700,000 hairdressers trained in 2015.
Take a tour of a Salon E-motion™ that re-enchants
the consumer experience.
Salon E-motion
™
,
an innovative
transformation
programme
As a responsible market leader, the Division is dedicated
to revitalising the industry, especially by supporting
hair salon transformation.
Find out more about the secrets to
the brand’s success in the American market.
Learn more about the Division’s education programmes
all over the world.
33
Redken drives growth
in the United States
Best in class in the digital field, the brand posted
in 2015 record growth of +8.8% (1), driven by double-digit
growth in haircare and strong growth in hair colour.
(1) Like-for-like.