Loreal 2015 Annual Report Download - page 39

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YOU CAN ACCESS
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A look back at 15 years of success for the LA ROCHE-POSAY,
VICHY and SKINCEUTICALS brands in Brazil.
The Active
Cosmetics Division
celebrates 15 years
in Brazil
On this occasion, the Active Cosmetics Division
continues to maintain its leadership of
the Brazilian dermocosmetics market (1).
(1) Source: Dermocosmetics market, IMS panel, Brazil,
market share value 2015.
A dynamic
distribution strategy
In pharmacies or in dermacenters, online or in
the Travel Retail channel, this multi-channel
approach enables the brands to reach increasing
numbers of consumers.
Become a “Skin Checker”
with LA ROCHE-POSAY
Pursuing its ambition of raising public awareness
of skin cancer prevention, LA ROCHE-POSAY launched
its viral “Skin Checker” campaign in March 2015.
Join the
30 million
“Skin Checkers”
all over the world.
Explore the Division’s points
of sale in all markets.
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