Loreal 2015 Annual Report Download - page 27

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E-commerce
performs well in China
Learn more about the
Division’s digital strategy
in the Chinese market.
E-commerce is becoming
areal growth driver
fortheDivision, boosted
byclear growth in
all Zones and impressive
performances in China,
where it already represents
20% of sales (1).
(1) Including distributor feedback
and L’Oréal estimates.
Check out innovations by
MAYBELLINE NEW YORK, L’ORÉAL PARIS and ESSIE.
A great year for
make-up
Make-up is driven by the modernisation of
the major worldwide brands and their powerful
innovation capacity, both in product launches
and digital initiatives.
Haircare,
a winning category
In 2015, haircare remained key
to the Consumer Products Division’s growth,
thanks to impressive performances.
A closer look at the potential of Elvive by
L’ORÉAL PARIS and Ultra Doux by GARNIER.
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