Loreal 2015 Annual Report Download - page 33

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We once again strengthened our worldwide leader-
ship
(1) and accelerated our growth. In a worldwide
market that remained fairly slow, Western Europe
and the United States continued to grow by
+1.8% (2) and +4.1%
(2). Our two main categories,
haircare and hair colour, enjoyed accelerated growth.
We finalised the integration of DECLÉOR and
CARITA, making the Division a global player in the
professional beauty market.
DYNAMISM IN THE TWO MAIN
CATEGORIES
Best in class in the digital field, REDKEN has
become the Division’s second biggest brand, and
recorded strong growth in the United States. In
2015, the Division launched several technological
innovations that contributed to accentuate the
professional difference by meeting con-
sumers’ aspirations for personalised
beauty services. In hair colour, the con-
solidation of our key pillars and the
roll-out of transversal programmes to
develop technical expertise gave the
category a huge boost.
MODERNISING PROFESSIONAL
BEAUTY
It is our responsibility to reignite our
industry and to continue the modernisa-
tion of professional beauty, to make it more attrac-
tive, more modern and more connected. The year
was marked by the launch of Salon E-motion™,
our hair salon transformation programme. We will
continue to deploy our education programmes to
convince more and more beauty professionals that
we are their privileged partner.
CONFIDENT AND DETERMINED IN 2016
As the market leader
(1), we are confident and de-
termined to accelerate our growth. 2016 will once
again be a great year of innovations thanks to our
brands, services and customer experience in our
salons. Our commitments to the industry, our
education expertise and our brand portfolio mean
that we can offer consumers all over the world
unique and personalised beauty experiences.
(1) Source: L’Oréal 2015 estimates of the worldwide cosmetics market in
net manufacturer prices. Excluding soaps, oral hygiene, razors and
blades. Excluding currency effects. (2) Like-for-like.
In 2015,
we strengthened our
worldwide leadership and
accelerated our growth
SCAN THIS PAGE
to watch the interview
with An Verhulst-Santos
Reigniting
the professional beauty
market
LIKE-FOR-LIKE
SALES GROWTH 1ST GROWTH-CONTRIBUTOR
CATEGORY TOP 3
GROWTH-CONTRIBUTOR
COUNTRIES
1ST GROWTH-CONTRIBUTOR
BRAND
United States
India
United
Kingdom
Haircare
+3.4%
AN VERHULST-SANTOS
PRESIDENT PROFESSIONAL
PRODUCTS DIVISIONS
31