Loreal 2015 Annual Report Download - page 34

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FUSIO-DOSE
BY KÉRASTASE
Ultra-personalised
haircare
After a diagnosis,
thehairdresser
chooses the best
concentrate and
booster, and mixes
the ingredients in
real time for one of
20 possible tailor-
made combinations.
CLEANSING
CONDITIONER
BY BIOLAGE
A new alternative
toshampoo
To meet new natural
beauty expectations
inspired by the
less-is-more concept,
MATRIX is innovating
with Cleansing
Conditioner by
Biolage, a new gentle
hair wash that
respects thehair
andscalp.
THÉRAPISTE
BY KÉRASTASE
Targeted
innovation for very
“damaged” hair
The hairdresser sets
out the Thérapiste
routine for each hair
type, with two rituals
– “4 sérum” and
“Resuscitation”
– available only in
salons. Thelaunch
was backed by a
humorous digital
campaign
ondisastrous
hairstyle fads.
To meet consumers’ aspirations for increasingly personalised
beauty, the Professional Products Division launched scientific
innovations and exclusive services that highlight the profes-
sional difference provided by the hairdresser’s expertise and
know-how.
With the Pro Fiber protocol, L’ORÉAL PROFESSIONNEL has creat-
ed haircare continuity: for the first time, the salon effect is reac-
tivated at the consumer’s home. The KÉRASTASE brand is
launching Thérapiste, a line for very “damaged” and over-
processed hair. Relaunched in 2015, Fusio-Dose ultra-personal-
ised haircare is a fine example of how to showcase professional
expertise with a salon-exclusive result. The “low-shampoo”
formula of Biolage Cleansing Conditioner by MATRIX is surfing
on the high-potential natural beauty segment.
Tailor-made
professional services
PROFESSIONAL PRODUCTS
PRO FIBER
BY L’ORÉAL
PROFESSIONNEL
Unprecedented
technology
At the heart of
this long-lasting
recharging hair
treatment lies
APTYL100,
theproduct
of15 years
ofResearch.
32