Loreal 2015 Annual Report Download - page 41

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Find out more about this premium range,
which has been embraced by consumers.
Renewed commitment
“Enrich not Exploit”
The brand has announced to its consumers
and stakeholders its new proposition:
“Enrich not Exploit (It’s in our hands)”. THE BODY SHOP
will start in 2016 a series of initiatives to engage
its consumers in this approach to sustainability.
A highly digital launch
for Oils of Life™
Share in the secrets
ofthe digital launch
of Oils of Life™.
In 2015, THE BODY SHOP
significantly enhanced its
digital platforms, in particular
across social media, toreach
out to its digitally savvy
consumers.
Understand
the founding
principles
behind this
new campaign.
Body care
is adding a
premium range
Inspired by ancestral beauty rituals, and with seductive
packaging and communication, Spa of the World™,
proposes a high-class spa experience at home.
39