Loreal 2015 Annual Report Download - page 19
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Please find page 19 of the 2015 Loreal annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.NEW MARKETS
India, South Africa and
Turkey are performing well
In 2015, the New Markets generated
more than two-thirds of beauty market growth (1).
Despite the slowdown in China and Brazil,
some growth-relay countries are
fulfilling their promise, as is the case
with India, South Africa and Turkey.
SECTORS
Luxury and dermocosmetics
Luxury remains the most dynamic sector
at +5.7% (1), thanks in particular to e-commerce sales.
Dermocosmetics meanwhile continues
to accelerate, driven by deep-rooted upward
aspirations for both beauty and health
in all parts of the world.
(1) Source: L’Oréal 2015 estimates of the worldwide cosmetics market in net
manufacturer prices. Excluding soaps, oral hygiene, razors and blades. Excluding
currency effects.
MAKE-UP
Lip colour
leads the way
Driven by the selfie generation, make-up
was the most dynamic category for the third year
running, and proved to be a growth driver. The success
of lip make-up was one of the 2015 highlights,
withgrowth at+10% in the mass-market channel,
and +16% in the selective channel (1).
The major trends of the year
DIGITAL
A tremendous
opportunity
forbeauty
Beauty, today, is synonymous
with personalised products
and services that enrich
theconsumer experience
and its relationship with
thebrands, in all distribution
sectors.
6%
E-COMMERCE SHARE
OF WORLDWIDE
BEAUTY MARKET (1)
+20%
GROWTH OF
WORLDWIDE ONLINE
BEAUTY SALES (1)
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