Loreal 2015 Annual Report Download - page 38

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NEOVADIOL SUBSTITUTE COMPLEX BY VICHY
METACELL RENEWAL B3 BY SKINCEUTICALS
Two targeted anti-ageing responses:
from the first signs ofageing, thanks
toa high concentration of vitamin B3
inMetacell Renewal B3 by
SKINCEUTICALS, to thespecific
needs ofmenopausal women with
Neovadiol Substitute Complex
byVICHY.
LIPIKAR BAUME AP+
BY LA ROCHE-POSAY
A scientific
breakthrough in the
microbiome
(2) field,
thisbaum, achieved
through 25 years of
Research andlaunched
in 2014, isalready
areference insupport
treatments forskin
dryness.
(2) Microorganisms on the surface of the skin.
ACTIVE
COSMETICS
The Active Cosmetics Division strength-
ened its position as the dermocosmetics
market expert in 2015, with a year full of
skincare innovations and success stories
for its three major brands: LA ROCHE-
POSAY, VICHY and SKINCEUTICALS.
Lipikar Baume AP+, a crucial advance
in the field of dry skin treatment, contin-
ued to pay off in 2015: Lipikar is the third
LA ROCHE-POSAY franchise (1), with sales
that have doubled over the last five
years.
With its Neovadiol mature skin specialist
franchise, VICHY is innovating in com-
pensating cosmetics: a complex of
powerful active ingredients protected
by 13 patents, designed to reduce the
signs of skin ageing associated with
menopause.
Launched in 11 countries, Metacell
Renewal B3 by SKINCEUTICALS is popular
because of its texture and its efficacy,
thanks to its high concentration in active
ingredients, including vitamin B3 at 5%.
The initial sales figures are promising.
(1) In volume.
High added-value
skincare
36