Loreal 2013 Annual Report Download - page 8

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UNIVERSALISATION,
THE STRATEGY WE HAVE CHOSEN,
IS GLOBALISATION THAT RESPECTS
DIFFERENCES.
“
“
digital media. Our vision of
digital and traditional media
isnow totally integrated. All our
brands across all regions have
switched to digital. They have
worked intensively to offer
theirconsumers the very best
not only in information content
but also in service quality
onthe Internet, which is also
an additional distribution
channel for our brands.
You have continued the
group’s transformation
process. Is a new L’Oréal
now emerging?
Yes definitely. Over the last few
years, we have been adapting
the group in all areas, to make
sure it is keeping pace with
themajor economic, digital
and social changes taking
place in the world, and ready
to grasp all the opportunities
of the 21st century.
that will reinforce our
geographic coverage:
inColombia with the make-up
brand VOGUE, in Kenya
withINTERBEAUTY and in Brazil
withEMPORIO BODY STORE. These
companies are accelerating
our penetration of these
markets tremendously.
Allthese acquisitions will make
contributions to our organic
growth in the future.
Where do you stand
regarding the “digital
revolution”?
We have continued to transform
our marketing models to take
advantage of the incredible
opportunities provided by
You have made several
acquisitions. Can you
explain the reasoning
behind them?
On one hand there are
acquisitions that complement
our portfolio of brands with
aglobal vocation, like the
American make-up brand
URBAN DECAY, which is
atremendous addition to our
luxury brands. The same
applies toDECLÉOR and CARITA,
which willtake us into a new
business, professional skincare,
broadening the growth
potential of Professional
Products. On the other hand,
there are acquisitions with
alocal or regional vocation
1/
Jean-Paul Agon,
on a visit to China,
with the Mayor
of Shanghai,
Mr Yang Xiong.
2/
Jean-Paul Agon and
Mrs Irina Bokova,
Director-General
of UNESCO, at the
inauguration of the
photo retrospective
of the “For Women
in Science”
programme in Paris.
•••
12
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