Loreal 2013 Annual Report Download - page 3

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OUR
MISSION
For more than a century, L’Oréal has devoted
itself solely to one business: beauty. It is a
business rich in meaning, as it enables all
individuals to express their personalities, gain
self-confidence and open up to others.
Beauty
is a language
L’Oréal has set itself the mission of offering all
women and men worldwide the best of
cosmetics innovation in terms of quality,
efficacy and safety. It pursues this goal by
meeting the infinite diversity of beauty needs
and desires all over the world.
Beauty
is universal
Since its creation by a researcher, the group
has been pushing back the frontiers of
knowledge. Its unique Research arm enables
it to continually explore new territories and
invent the products of the future, while drawing
inspiration from beauty rituals the world over.
Beauty
is a science
Providing access to products that enhance
well-being, mobilising its innovative strength to
preserve the beauty of the planet and
supporting local communities. These are
exacting challenges, which are a source of
inspiration and creativity for L’Oréal.
Beauty
is a commitment
By drawing on the diversity of its teams, and
the richness and the complementarity of its
brand portfolio, L’Oréal has made the
universalisation of beauty its project for the
years to come.
L’Oréal,
offering beauty
for all
BEAUTY
FOR ALL
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