Loreal 2013 Annual Report Download - page 52

Download and view the complete annual report

Please find page 52 of the 2013 Loreal annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 96

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96

THE FRAGRANCE
Chic and voluptuous,
theolfactory blend of Sì
revolves around a
blackcurrant nectar,
amodern tang of
cypress and a note
oflight wood musk.
In 2013, the brand invited us to take
a journey to the heart of femininity,
with the new fragrance Sì and
sumptuous make-up initiatives.
⁄ FEMININITY
ACCORDING TO
GIORGIO ARMANI
Already the world leader in men’s fragrances
with Acqua Di Giò(1), in 2013 the brand launched
a new fragrance, Sì, a tribute to modern feminin-
ity and the charm of the GIORGIO ARMANI woman.
The Italian brand has high hopes for this women’s
fragrance, which aims to become one of the
world’s top sellers.
COLOUR AT THE HEART
OF BEAUTY
2013 was a landmark in the history of GIORGIO ARMANI
beauty. The rapid development of the brand, the
extension of its product offering, and the renovation
of its make-up outlets have enabled it to feature
amongst the major global make-up brands. With
Rouge Ecstasy, GIORGIO ARMANI is making headline
news: the first CC (Colour & Care) lipstick, which
combines powerful colour with comfort and
lipcare.
www.armanibeauty.com
A website invitation
to explore the world of
GIORGIO ARMANI beauty.
Sì
BEST 2013 FEMININE FRAGRANCE LAUNCH IN EUROPE(2).
(1) Source: Euromonitor 2012. (2) Source: Women’s fragrances segment, aggregated
NPD France, Italy, Spain, United Kingdom, United States and IRI Germany panels,
market share value 2013.
THE LAUNCH
Cate Blanchett, the Oscar-winning Australian
actress, istheembodiment of GIORGIO ARMANI
femininity.
THE BOTTLE
The quintessence of the GIORGIO ARMANI
style, the timeless design and
sculpted contours of its bottle express
the power of controlled femininity.
50
L’ORÉAL
LUXE