Loreal 2013 Annual Report Download - page 25

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HAIRCARE SKINCARE MAKE-UP
WESTERN EUROPE
DECLÉOR AND CARITA
A SPRINGBOARD
FOR PROFESSIONAL
BEAUTY
L’Oréal has finalised the agreement
for the acquisition of DECLÉOR and
CARITA(4), two iconic brands that are
distributed in beauty institutes.
Thisacquisition will enable
theProfessional Products Division
tocapture a strategic position
inthe professional beauty market,
which is complementary to
thehairsalon channel.
KENYA
INTERBEAUTY
AN ASSET IN EASTERN AFRICA
The acquisition of INTERBEAUTY, a major player in the Kenyan
beauty market, is extending the accessible offering of
the Consumer Products Division. Based in Nairobi, its
production platform is underpinning the development
ofthe group’s activities in Eastern Africa.
INDIA
CHERYL’S
COSMECEUTICALS
A BEAUTY SALON
PROFESSIONAL
L’Oréal’s first acquisition
inIndia, CHERYL’S COSMECEUTICALS
is a trailblazer in professional
skincare and beauty salon
treatment nationwide.
Itsskincare services
andproducts extend the
offering of the Professional
Products Division.
(1) Acquisitions or acquisition projects since October 2012. (2) A selective channel in the
United States that includes for example Ulta and Sephora. (3) Source: Euromonitor 2012.
(4) News release of February 20th, 2014. (5) Ministry of Commerce of the People’s Republic
of China. News release of January 13th, 2014.
CHINA
MAGIC HOLDINGS
THE CHINESE SKINCARE
MASK RITUAL
L’Oréal has been given the go-ahead
bythe MOFCOM(5) for its proposal to
acquire the company Magic Holdings,
whose brand MG is one of the Chinese
leaders in cosmetic facial masks. As
part of the Consumer Products Division,
Magic Holdings should help the group
to conquer new consumers in
thestrategic Chinese market.
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