Loreal 2013 Annual Report Download - page 19

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(1) Source: L’Oréal estimates of the worldwide cosmetics market based on net manufacturer
prices excluding soap, oral hygiene, razors and blades. Excluding currency effects.
Dermocosmetics include products that combine cosmetic and
dermatological action to preserve the health and beauty of skin
and hair.
Traditionally strong in Western Europe, dermocosmetics is seeing
its development accelerate in North America and the New
Markets. This dynamism stems from the strong consumer appeal of
products combining efficacy and safety with good value for
money. To assist them, professional advice and recommenda-
tions play a decisive role in distribution channels that are now
diversifying. In addition to the traditional pharmacy and “para-
pharmacies” channels, there are drugstores, dermacenters in
department stores and medi-spas. With growth at +5.0% (1) in 2013,
this market has strong potential.
THE POTENTIAL OF
THE DERMOCOSMETICS MARKET
BREAKDOWN OF THE WORLD COSMETICS MARKET IN 2013 (1)
(as %)
32.8% ● Asia-Pacific
22.1% ● Western Europe
21.4% ● North America
12.7% ● Latin America
8.2% ● Eastern Europe
2.8% ● Africa, Middle East
Skincare ● 34.1%
Haircare ● 24.1%
Make-up ● 16.6%
Fragrances ● 12.7%
Hygiene products ● 11.2%
Oral cosmetics ● 1.3%
BY PRODUCT CATEGORYBY GEOGRAPHIC ZONE
Beauty product consumers are constantly
looking for tips and recommendations. The
Internet is increasingly integrated into the
buying process in a multi-channel context:
thanks to the rise of digital media and social
networks, consumer opinions are just a click
away and influence final choices both online
and in the store. This is a crucial dimension
for the brands, which maintain a more direct
and participative relationship with their “con-
sumer-ambassadors”, while providing them
with richer experiences and services attuned
to their vision of beauty.
DIGITAL MEDIA,
THE GAME CHANGER
17