Loreal 2013 Annual Report Download - page 69

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1
THE NEW TERRITORY OF DAILY CARE
Drawing on its skincare expertise, the brand is
adopting a new approach to increase growth
potential. Its relationship with consumers is closer
and becoming part of a daily routine, and its
products are more sensorial and pleasurable to
use, while continuing to capitalise on the brand’s
strong point: tolerance. With the launch of
Hydreane BB Cream, LA ROCHE-POSAY has introduced
the BB category into the pharmacy channel,
winning over new consumers thanks to its sensitive
skin positioning. Other major innovations: Nutritic
Intense, nutri-reconstitutive skincare to relieve
sensitive skin that is dry or very dry, and Tolériane
Ultra, whose minimalist formula with Neurosensine
calms ultra-sensitive skin.
+12.4%
GROWTH IN SALES
OF LA ROCHE-POSAY(2)
(1) Source: A 2012 cross-country dermatological study. (2)Like-for-like.
(3) As defined in Article L5211-1 of the French Public Health Code.
1/
Lipikar,
body skincare
for dry skin,
wins over
Latin America.
1
67