Loreal 2013 Annual Report Download - page 23

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EASTERN EUROPE
Sales increased by +8.2%(2), significantly
outperforming the market trend. The
Professional Products Division and
L’Oréal Luxe made market share gains.
The Consumer Products Division won
market share again, thanks to Olia hair
colour by GARNIER and Revitalift Laser X3
skincare by L’ORÉAL PARIS. LA ROCHE-POSAY
was behind the good performance
ofActive Cosmetics in Russia.
ASIA-PACIFIC
L’Oréal recorded sales growth
of +8.4%(2) and +9.5%(2) excluding
Japan. Except for South Korea,
the markets remained dynamic,
despite a slight slowdown in China
and India. In facial skincare
and haircare, the successes of
L’ORÉAL PARIS in China and GARNIER
in South-East Asia enabled market
share gains in this zone. L’Oréal Luxe
performed very well, thanks to the
strong growth of LANCÔME and KIEHL’S,
along with the roll-out of
YVES SAINT LAURENT and CLARISONIC.
WESTERN EUROPE
In a context that remained difficult,
particularly in Southern Europe, growth
came out at +1.9%(2). All the divisions made
market share gains, particularly in France,
Germany and the United Kingdom.
L’OréalLuxe was driven by LANCÔME and KIEHL’S,
and the Consumer Products Division
byGARNIER and L’ORÉAL PARIS. The success
of LA ROCHE-POSAY and VICHY enabled
theActive Cosmetics Division to reinforce
its No.1 position(4).
AFRICA, MIDDLE EAST
The increase in sales was notably driven by
the new subsidiary in Saudi Arabia, growth in Egypt
and Pakistan, and the acquisition of INTERBEAUTY
inKenya. All the divisions recorded double-digit
growth in 2013. LANCÔME, GIORGIO ARMANI, KÉRASTASE,
GARNIER, MAYBELLINE NEW YORK and VICHY
all outperformed themarket.
+1.9%(2)
+8.2%(2)
+8.4%(2)
+14.3%(2)
(1) Source: “Beauty’s Top 100” WWD, August 2013.
(2) Cosmetics sales growth, like-for-like. (3) Source: IRI United States panel, 2013. (4) Source: IMS Europe 8 panel, 2013.
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