Loreal 2013 Annual Report Download - page 45

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VOGUE, THE MAKE-UP LEADER IN
THE COLOMBIAN MASS-MARKET(1)
Acquired in October 2012, VOGUE is a make-up
brand that Colombian women know very well,
with a sales force that has expert knowledge of
the nationwide distribution network. These are two
major assets for the development of the division
in Colombia, as well as in Central America,
Ecuador and Peru, where door-to-door sales and
small shops dominate the cosmetics market.
Since 2013, VOGUE has benefited from the group’s
Research and marketing know-how to showcase
its flagship brands.
INTERBEAUTY, A KENYAN SUCCESS STORY
The small shampoo company founded in 1995 in
Nairobi has become a major player in the
beauty sector in Eastern Africa. Thanks to the
popularity of its haircare and skincare brands,
with Nice&Lovely taking pride of place, INTERBEAUTY
is enabling L’Oréal to learn more about the mar-
ket and increase its penetration in Kenya, while
taking advantage of the company’s regional
production platform.
A focus on VOGUE and INTERBEAUTY, two acquisitions
to drive the expansion of Consumer Products in
the New Markets.
⁄ NEW BEAUTY
TERRITORIES
+8.4%
GROWTH OF
THE CONSUMER PRODUCTS
IN THE NEW MARKETS(2)
The reputation of
Nice&Lovely is strong
amongst 15-25 year olds
in Kenya.
(1) Source: Euromonitor 2012.
(2) Like-for-like.
43