Loreal 2013 Annual Report Download - page 73

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www.thebodyshop.com
THE BODY SHOP strengthens
its relationship with customers
by optimising its digital tools.
Products with real appeal
Cocooning was the watchword for the year’s two
flagship launches. With its refreshing and hydrating
botanic ingredients, the Absinthe Purifying hand
care range features Community Fair Trade active
ingredients. The Honeymania™ Bath & Body
Collection comprises seven products all with power-
ful sensorial appeal. Its star ingredient is Community
Fair Trade honey of unrivalled quality, hand-har-
vested from tropical Ethiopian forests.
Absinthe Purifying
hand care range.
(1) Source: 2013 L’Oréal estimates of the worldwide cosmetics market in net
manufacturer prices. Excluding soap, oral hygiene, razors and blades. Excluding
currency effects. (2)Like-for-like.
sustainable development. Brazil offers a platform for add-
itional growth as it is the fourth largest beauty market(1), and
one which can also inspire worldwide products.
TOP COUNTRIES
The potential of THE BODY SHOP in the New Markets is symbolised
by its success stories in India (+12.7%
(2)), the United Arab
Emirates (+12.1% (2)) and Indonesia (+29.9% (2)). In Indonesia, a
fast-growing market with a strong beauty culture, THE BODY SHOP
has more than a hundred stores, and focuses on its core
businesses of body and skincare. One of the keys to success
is the strong participation of the franchise owner and their
focus on service and selling the more premium products in
the ranges. The brand has also invested heavily in customer
relationship management and winning new consumers, as
well as in local activation such as the Jakarta Fashion
Week, which has changed perceptions about make-up.
STRENGTHENING E-COMMERCE
A strategic focus for THE BODY SHOP over the last few years has
been the expansion of e-commerce into additional mar-
kets and the roll-out of smartphone applications. In 2013,
there were 23 sites including two new countries – India and
Vietnam. Online sales increased by +15.5%(2), with notable
growth in the Netherlands, Spain and Taiwan.
2,919
STORES WORLDWIDE
71