JVC 2012 Annual Report Download - page 8

well as to maintain highly transparent and reliable
management. To facilitate these efforts, at the Fourth
Ordinary General Shareholdersʼ Meeting held on June 26,
2012, we added one external director and established a
structure under which the chairman of the Board and three
external directors are committed to corporate governance,
and five directors including me serve concurrently as
executive officers. The merger also resulted in a shift from a
corporate Audit & Supervisory Board Member system to that
for an integrated company, which now consists of one Audit
& Supervisory Board Member and two external Audit &
Supervisory Board Members.
Under the new corporate structure, we will provide
shareholders with stable returns and improve the quality of
not only products and services but also every corporate
activity, so that we remain trusted and counted on by all our
customers, corporate clients, and other stakeholders.
Furthermore, we will contribute to society through business
activities that reflect our strengths, while strengthening our
regionally based social contribution activities and
environmental protection activities for the next generation.
Enhancing our crisis management system by drawing
on the lessons learned from the Great East Japan Earthquake
and Thai floods, we will strengthen measures against a
range of risks that have the potential to have significant
effects on management as well as promote systematic steps
for business continuity.
I would like to take this opportunity to ask for your
continued understanding and support.
July 2012
President, Representative Director and
Chief Executive Officer (CEO)
JVC KENWOOD Corporation
3) Shifting away from principle of self-
sufficiency to create value
To provide unique products and services that meet customer
needs, we will clarify and protect the Groupʼs core
technologies and fields as well as implement flexible
management measures that prioritize time and cost
considerations, including cooperation and alliances with
other companies, and M&A. To master manufacturing
practiced in emerging countries, which cannot be achieved
based on the conventional approach, we will thoroughly
study companies that have had successes in emerging
countries, and use the results of those studies to create the
Groupʼs value.
4) Establishing global brand much
sought after by customers
To increase awareness and the value of the Groupʼs brand
around the world, we will actively invest in the brand and in
advertising. We will also enhance brand loyalty through the
continued introduction of iconic products, developing our
brand into one that is much sought after by customers
throughout the world.
We will remain a corporate group that is
widely trusted by society.
In order for a company to achieve continued development in
society, we believe it important that the company should
meet the expectations of its various stakeholders, earn the
trust of society, and continue contributing to society.
JVCKENWOOD Group will continue its efforts to
improve its business performance and financial conditions as
6JVC KENWOOD Corporation
Management Message Management Message