JVC 2012 Annual Report Download - page 27

Global Environment Interaction
The JVCKENWOOD Group reduces overall environmental impact through its promotion of energy conservation, 3R
activities, and the appropriate management of chemicals. The results of these efforts can be seen in a more
pleasant and secure global environment.
Relationships with Local Communities
The JVCKENWOOD Group deepens its relationships and interaction with regions and focuses on a variety of social
contribution activities that are rooted in local communities.
Trees planted in Horqin desert, China (JVC Workers’ Union)
Satoyama improvement activities
Families investigate water quality (Kenwood Nagano)
Participation in elementary school science fair
Since 1994, we have
been planting trees
in the Horqin desert
in cooperation with
a local NGO in an
effort to make Chinaʼs
deserts green.
On October 9, 2011, Kenwood
Yamagata Corporation employees
took part in improvement activities
in satoyama (mountains close to
rural settlement habitats) around
the Yamagata Kinpo Childrenʼs
Center.
Many participants brought their
children. After experiencing the
work, including the pruning, vine
cutting, and weeding that help
saplings to grow, the children
enjoyed handicrafts made using
leaves from Mt. Kinpo.
Researching water
quality in the
wetlands of the
Tenryu River during
summer vacation.
Polluted locations
were reported at a
presentation.
The JVC America Plant has been
providing judges at a science fair
that has been held every year for
the last 15 years at the nearby
Arcadia Elementary School. On
February 7, 2012, six employees
judged the science projects of
students from kindergarten to fifth
grade on creativity, originality, and
scientific comprehension.
Beach and park cleanup (Kenwood plant, Singapore)
Donated radios help Thais recover from flooding
Biotope Dragonfly Pond (Head Office & Yokohama Business Center)
Cosponsoring Yokohama Triennale 2011
Plant employees
cleaned up the East
Coast Park and its
beach, contributing
to environmental
beautification.
The JVCKENWOOD Group
donated 200 radios, capable of
communications independent
of public infrastructure, to help
recovery efforts in damaged areas
and to provide relief to refugees
from the flooding that began
in October 2011. A total of 2.8
million yen was also donated
by the Company matching
the amount raised by Group
employees and unions.
The Biotope
Dragonfly Pond has
been operated since
2003 as part of the
Yokohama City-
sponsored Keihin
Forest Creation
project.
The JVCKENWOOD Group
supported the Yokohama Triennale
2011, an international exhibition
of modern art held from August
6 to November 6, 2011. The
support included assisting with
event management and the
lending of equipment. In addition,
JVCKENWOOD employees
took part as volunteers in the
Hatsushiba Project, which creates
an exhibition artwork by running
trajectories.
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JVC KENWOOD Corporation
Environmental Management and Social Activities