JVC 2012 Annual Report Download - page 15

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* Develop professional radio systems, making best use of smartphones, etc.
* Develop solutions such as broadband radio video transmission and narrowband transmission of simple video
d. Expand businesses in emerging markets
* Acquire business opportunities primarily with the Chinese and Indian governments, develop sales networks, and
promote localization
(For more details on products specifically designed for emerging markets, please refer to section 1.(2)-b.)
(3) Home & Mobile Electronics business
In response to market bipolarization, JVCKENWOOD will focus on developing and
selling highly functional products based on its core technologies and proposal-
based products with new value in the mid- and high-price ranges. With regard to
mass-market products, we will reorganize the product lineup by rapidly and
consecutively launching AV equipment and peripheral equipment with strong
connectivity to smartphones by leveraging established asset-light business models.
The Group will also contribute to the development of new products and
services in the Car Electronics and Professional Systems businesses, while developing
innovative products using our core technologies.
a. Enhancing smart AV field
* Enhance AV accessory product range and expand into emerging markets
* Strengthen horizontal expansion of product lineups using highly
functional products, including hybrid cameras, and proposal-based
products such as cameras that are compatible with networks and
furniture audio systems
*
Strengthen development of LCOS products, including high-resolution projectors and projectors based on new concepts
* Develop innovative products and contribute to development of new products and services in Car Electronics and
Professional Systems businesses
b. Expanding businesses in emerging markets
* Develop emerging market sales networks, including non-home electronics channels
(For more details on products specifically designed for emerging markets, please refer to section 1.(2)-b.)
(4) Entertainment business
In response to the new business opportunities presented by the increase and
diversification of areas where music and video software products are used, brought
about by the popularization of smartphones and other mobile devices,
JVCKENWOOD will adopt a number of initiatives. These will include scouting for and
fostering new and middle-standing artists, strengthening the overall entertainment
business, and reinforcing the music distribution business, while making use of its
music and video technologies, as well as the expertise and comprehensive strengths
of the Group.
a. Expand overall entertainment business
* Scout for and foster new and middle-standing artists
* Promote innovation in entertainment as a whole, mainly by strengthening
artist management and animation category
b. Enhance smart AV field
* Expand music distribution business by providing original high-resolution music software and by digital rights
management (DRM)
()
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ル無線 中期販売計画
(Billion yen) (Billion yen)
45
0
35
40
2.5
0
1.5
2.0
FYE 3/ ’12 FYE 3/ ’16
(Target)
SE sales and operating income
Net sales Operating
income
Operating
income
1.2
36.7
2.0
40.0
ティスト
音楽
タルプデュース
アニメ
音楽出版
ャン
ダイジ
ライブ
SNS
ゲーム
イレゾ
空間提案
海外展開
高音質
ビジネス
TVCM
映画
ドラマ
配信パッケ
()
1000
0
20
00
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12/313/3
()
16/3
()
OEM分野の売上高

20
0
100
0
10
200
12/316/3
()
市販向け
カービ含む販売台数

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0
20
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ル無線 中期販売計画
(Billion yen) (Billion yen)
90
0
30
60
3
0
1
2
FYE 3/ ’12 FYE 3/ ’16
(Target)
HM sales and operating income
Net sales Operating
income
Operating
income
1.7
77. 5 2.5
74.0
ティスト
音楽
タルプデュース
アニメ
音楽出版
ャン
ダイジ
ライブ
SNS
ゲーム
イレゾ
空間提案
海外展開
高音質
ビジネス
TVCM
映画
ドラマ
配信パッケ
13
JVC KENWOOD Corporation
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