JVC 2012 Annual Report Download - page 25

The Entertainment business consists of the content
segment, which has as its core Victor Entertainment, Inc.
and Teichiku Entertainment, Inc., and the OEM business
that specializes mainly in the production of CDs, DVDs,
and BDs. The second and fourth oldest record companies
in Japan, Victor Entertainment and Teichiku Entertainment
have continued to deliver excitement to people through
artists and music for over 80 years. In 2011, Victor
Entertainment relocated all its previously far-flung group
companies to a new office in Shibuya, Tokyo, thereby
increasing operational efficiency and enhancing the
Groupʼs overall strength. The OEM business has fully
supported customers and met their requests—from the
production of content to the creation of package media—
centered on Victor Creative Media Co., Ltd. and JVC
America, Inc.
As the content business of the JVCKENWOOD Group,
the Entertainment business will expand to become a total
entertainment business and promote the expansion of the
OEM business.
The content business will endeavor to enhance its
core music business in two ways: by responding to
changes in the entertainment industry environment, such
as the diversification of user preferences and the
popularization of Internet and mobile phone distribution
as a result of improved infrastructure; and by making
enterprising investments in talented new artists to
discover and foster such artists and promote a partnership
strategy to create hits. The content business will also
promote the realization of total entertainment by
enhancing B-to-B as well as artist- and anime-related
businesses.
In its B-to-B operations, Victor Entertainment
established an Entertainment Laboratory (eLab) in April
We will expand the business to become a total entertainment business and
promote the expansion of the original equipment manufacturer (OEM)
business.
2010 to make deep inroads into the B-to-B world, a
domain different from its core business of music and
video content sales. The Entertainment Laboratory (eLab)
largely comprises its three core businesses: (i) a planning
and production business for music and video content, (ii) a
promotion business that enhances the corporate and
brand images by promoting content created in the
business; and (iii) a space production business for office
buildings and retail premises. The company engages in
new business services through which expertise in
Entertainment business marketing and promotion, as well
as in music and video content production, are turned into
hits and utilized in different industries and business
categories. Through its eLab business, Victor
Entertainment will thus endeavor to develop the entire
music industry by playing a role in the development of
new businesses, with music content as its core. This will
also be achieved by increasing awareness of an
entertainment business that has its sights on collaborative
growth strategies based on a new concept.
With regard to artist-related businesses, we will
enhance events and concerts, as well as the sales of goods
and property rights-based businesses, such as music
publishing. We will also continue to expand anime
businesses and strive to enhance the partnership strategy
to further expand our business domains.
With a view to expanding the OEM business, we will
adopt a two-pronged approach by: (i) enhancing the
non-package business, which makes the most of highly
experienced staff, who have provided excellent facilities
and equipment of the highest quality, cutting-edge
technologies, know-how, and assets; and (ii) improving
the fulfillment business, which covers all processes, from
planning to distribution.
23
JVC KENWOOD Corporation