JVC 2012 Annual Report Download - page 4

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JVCKENWOOD
JVCKENWOOD
Victor Company
of Japan
J&K
Car Electronics
Kenwood
Corporation
100%
owned
100%
owned
Car Electronics
Business Group
Professional
Systems
Business Group
Home & Mobile
Electronics
Business Group
Entertainment
Software
Business Group
New Brand, New-category Products
◤◢
Management Integration
◤◢
Branding
JVCKENWOOD merged the three operating companies by absorption effective Oct. 1, 2011 to reorganize the four
business groups of Car Electronics, Professional Systems, Home & Mobile Electronics and Entertainment.
The JVCKENWOOD Group will make more efforts than before to increase and maintain the attractiveness of the JVC and
KENWOOD brands as the global brands, while disseminating the JVC brand in Japan, where the Victor brand has been
used instead.
By business field, we will basically use the KENWOOD and JVC brands for car electronics
and audio equipment, the brands of KENWOOD and Zetron (the name of a U.S. subsidiary)
for land mobile radio equipment, the JVC brand for cameras and video equipments, and
the brands of Victor Entertainment, Inc. and Teichiku Entertainment, Inc., both
JVCKENWOODs domestic subsidiaries, and their labels for music and video software.
Furthermore, we will consider creating new brands for new-category products, if the
currently used brands are inappropriate for them.
2JVC KENWOOD Corporation
Overview of the JVCKENWOOD Group