JVC 2012 Annual Report Download - page 10

a. The challenge of creating new value
A corporate group that supports interaction among people—including the mutual understanding and sharing of events,
experiences, and feelings, in various arenas—via audio, video, and radio communication, JVCKENWOOD operates four global
businesses (Car Electronics, Professional Systems, Home & Mobile Electronics, and Entertainment) as it shifts its focus from
business-to-consumer (BtoC) to BtoB.
In its new Mid-term Business Plan, the Group defines the “smart AV field” and the “smart safety field” as two business areas
in which the Group can continue to apply its strengths. This assessment takes into account the diffusion of new information
terminals, as typified by smartphones and tablets, the progress being made in high-speed communications and next-generation
information networks such as cloud services, and the rapidly changing lifestyles and ways of doing business amid a growing
awareness of the need for safety and security. Centering on these two fields, the Group will create new value by combining the
strengths of the four business groups and its Strategic Research & Development Division, which is responsible for developing
fundamental cutting-edge technologies, to rapidly and develop a series of superior products and services that generate
excitement and create peace of mind from their use, design, functions, and performance.
* Smart AV field
In the Car Electronics business, significant improvements are expected in the connectivity between people traveling in vehicles
and external information networks, for example via smartphones. Taking advantage of this as a new business opportunity, the
Group will shift its emphasis from constructing systems with conventional car audio and car navigation systems to product
development and the establishment of systems that have high connectivity with smartphones and other devices. In concert with
this move, the Group will promote market creation and business reforms, drawing on its extensive share of the after-markets in
North America and Europe.
B to B 売上構成比 40％→50％
ʼ12 ʼ 1    （   ）
B to B
40%
B to B
50%
08/3期売上構成比 12/3期売上構成比



（）

（1）
  
（1）

（）
カーエレクトロニクス
(33%)
業務用システム
（29%）
エンタテインメント
（11%）
ホーム＆モバイル
エレクトロニクス
（24%） その他
新興国売上構成比 11％→25％
ʼ12 ʼ 1    （   ）
新興国
11% 新興国
25%
スマートAV分野
J VCケンウッドの
新たな価値領域 スマートセーフティ分野
ハイレゾ音楽ソフト、音楽配信
音 楽・映 像ソフト
Keep away from bargain sale of AV systems
Creation of values in smart AV field and the smart safety field
Creation of JVCKENWOOD’s new value domains
AV安売りからの決別
既存事業のリ・デザイン：スマートAV＆スマートセーフティでの価値創出
新規事業の創出：JVCケンウッドの新たな価値領域の創出
          
     
       
（）
irrorin
 



スマートAV分野
V  
     
  


J VCケンウッドの
新たな価値領域
      
スマートセーフティ分野
     
    
ハイレゾ音楽ソフト、音楽配信
音 楽・映 像ソフト
AV安売りからの決別
既存事業のリデザイン：スマートAV＆スマートセーフティでの価値創出
新規事業の創出：JVCケンウッドの新たな価値領域の創出
          
     
       
（）
irrorin
 
 


スマートAV分野
V   
    
 


J VCケンウッドの
新たな価値領域
      
スマート
セーフティ分野
    
    
ハイレゾ音楽ソフト、音楽配信
音 楽・映 像ソフト
AV安売りからの決別
既存事業のリデザイン：スマートAV＆スマートセーフティでの価値創出
新規事業の創出：JVCケンウッドの新たな価値領域の創出
BtoB sales composition
FYE 3/’12 FYE 3/’16 (Target)
B to B
40%
B to B
50%
Emerging markets sales composition
FYE 3/’12 FYE 3/’16 (Target)
Emerging
markets
11% Emerging
markets
25%
Growth driver
- BtoB:
from 40% in FYE 3/ʼ12 to 50% in FYE 3/ʼ16
- Emerging markets:
from 11% in FYE 3/ʼ12 to 25% in FYE 3/ʼ16
8JVC KENWOOD Corporation
Special Feature: New Mid-term Business Plan
Mobile phone
base station
Radio base
station
Mobile phone
networks
Systems that combine radio with video
Radio system in combination with smartphones
Video transmission solution
Head-up display in collaboration
with Syndiant, Inc.
Next-generation “Saisoku-Navi”
(Photograph shows the current model)
“MirrorLink TM” compatible
display audio system
Car navigation systems developed
in cooperation with Garmin Ltd.
AV accessory
Cameras compatible with networks
Audio systems in combination with
smartphones
High-resolution projectors
Innovative products
JVCKENWOOD’s
new value domains
High-resolution music software;
distribution of music
Music and video software
Smart AV field Smart safety field