JVC 2012 Annual Report Download - page 26

Environmental Vision
We will contribute to society as an eco-promoting company active in efforts focused on reducing environmental impact.
Environmental Policies
To preserve the global environment as well as resources and to prevent pollution, we will manage our business
activities, product development, and services by focusing on ongoing improvements with a full awareness of our
environmental impact.
1．Prevent global warming by promoting the reduction of CO2 emissions throughout product lifecycles,
including business activities, by developing technologies and products that reduce environmental
impact
2．Use limited global resources effectively to create a sustainable society by reducing the resources we use
within a framework of 3R activities and the progressive usage of eco-friendly materials
3．Manage chemicals that affect the world's environment and biosphere, continue efforts to reduce their
consumption by switching to eco-friendly materials
4．Recognize the effect on biodiversity of all business activities, product development, and services to
comprehensively reduce our environmental impact in harmony with the natural environment
5．Comply with environmental legislation and other permissible requirements
6．Educate employees on the environment to cultivate greater environmental awareness
Eco Promotion Plan
2020
Many countries and regions are working to solve the problems that the planet on
which we live is facing: global warming, pollution from harmful substances, loss of
biodiversity, and the depletion of resources.
To respond to these global efforts in an appropriate manner, the JVCKENWOOD
Group is itself working on a global scale to help preserve and conserve the beauty
of the natural environment for subsequent generations. Formulated under Eco
Promotion Plan 2020, which is based on the Groups Environmental Vision and Policies,
initiatives include energy conservation, 3R (Reduce, Reuse, Recycle) activities, and the
appropriate management of chemicals.
(1) Energy conservation
●Energy conservation in offices and at
production bases
●Development of energy-saving products
(using LCA)
・ Reduction of energy consumption in products both when
in use and when on standby
・ Miniaturization and weight reduction (reduction of
transportation energy)
●Development of elemental technologies that
contribute to energy savings
(2) 3R activities
●Development of products designed for
recycling
・ Adoption of eco-friendly and recyclable materials
・ Company-wide rollout of 3R design methods (including
disassembly and resource conservation)
●Reduce and recycle waste
・ Maintain zero waste emissions at Japanese production
and business bases
・ Zero waste emissions at all manufacturing sites
(3) Appropriate
management of chemicals
●Promotion of green procurement
・ Improve the green levels of suppliers
●Reduction of harmful substances in products
・ Encouragement of switching to safe substances
●Company-wide promotion of alternatives to
and the appropriate handling of harmful
substances
(4) Maintenance of biodiversity Recognize the effect on biodiversity of all business activities, product development, and services to comprehensively
reduce our environmental burden in harmony with the natural environment.
Reducing the impact of
global warming on plant
and animal ecosystems
Reducing the impact of
mineral resource excavation
on ecosystems
Reducing the impact of air
and soil pollution on
ecosystems
24 JVC KENWOOD Corporation
Environmental Management and Social Activities