JVC 2012 Annual Report Download - page 23

The Home & Mobile Electronics business consists of image
pickup equipment such as camcorders; video equipment,
including projectors and displays; and audio equipment,
encompassing such products as home audio systems and
headphones.
Market maturation and the advance of digitization
have brought about significant changes in the business
environment for consumer AV equipment. In response to
these changes, JVCKENWOOD is proceeding to shift its
business structure to one in which its strengths as a
specialty manufacturer can be demonstrated. It recognizes
that this can be achieved by developing products that
result in increased convenience and enjoyable
communications. To this end, in addition to the advanced
video and acoustic technologies that JVC and Kenwood
have fostered over their long histories, the Company is
making full use of the latest image pickup and processing
technologies as well as communication, network, and user
interface technologies.
In the image pickup equipment segment, we are
making progress with the creation of new added value
amid the advances in and maturation of the existing
camcorder market. We regard as business opportunities
the invigoration of moving image communications and
the popularization of short message service (SMS)
technologies. To this end, we are planning and developing
products that will enable users to experience the world of
moving image communications with more ease and
convenience. Our efforts include reinforcing the linkage
between smartphones and tablets using Wi-Fi technology
and expanding the shooting fields with our new
ADDIXION series cameras. In addition, we maintain a
great presence in principal markets around the world. We
have achieved this by developing high-value-added
products that meet the needs of the professional and
high-level amateur markets, including camcorders
compatible with the 4K2K imaging infrastructure, 3D
camcorders, and hybrid cameras that leverage the new-
generation FALCONBRIDTM image engine.
In the video equipment segment, we have
commercialized full-scale home projectors by making the
most of our advanced video, cutting-edge image
Proposing products and services backed by proven technologies and quality to
support people interacting with one another more easily and enjoyably in the
domains of video shooting, watching, and listening; this is the mission of the
Home & Mobile Electronics business.
processing, and 3D technologies based on our proprietary
Liquid Crystal on Silicon (LCOS) micro display technology.
Simultaneously, we have promoted a fabless structure for
liquid crystal displays, the market for which has matured.
We are also working to expand business by launching
projectors for professional use that are 4K2K-compatible.
In addition, we are proposing a novel AV projector that
offers a new spatial presentation.
In the audio equipment segment, the market for
home audio systems is also maturing, so we are
concentrating on high-value-added products in which
WOOD CONE, the K-series, and other JVC and KENWOOD
brands can display their strengths. We will also promote a
fabless production structure, while enhancing network
compatibility and our lineup of design-specific products.
In the area of headphones, which is the core of our
AV accessory segment, we regard the popularization of
portable information devices, such as smartphones and
tablet PCs, as another business opportunity. Therefore, we
are increasing our presence in the major markets of the
world through speedy and flexible development and
production systems as well as by an extensive product
range that leverages advanced acoustic and noise
cancellation technologies.
We place the highest value on promoting ties and
communication among people, proposing products and
services backed by proven technologies and quality to
support people interacting with one another more easily
and enjoyably. This is the mission of the Home & Mobile
Electronics business, the role of which we refer to as a
“communication driver.”
We will expand our business domains from the
delivery of products to mass markets by adding the supply
of products and solutions for niche and professional
markets. We will also push ahead with the breaking of
new ground to realize communication through shooting,
watching, and listening. We will do this by making use of
the image pickup, video, and acoustic technologies that
have been advanced under the JVC and KENWOOD
brands, in collaboration with the Car Electronics,
Professional Systems, and Entertainment businesses.
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JVC KENWOOD Corporation