Incredimail 2012 Annual Report Download - page 5

PRELIMINARY NOTES
Terms
As used herein, and unless the context suggest otherwise, the terms "Perion", "Company", "we", "us" or "ours" refer to Perion Network
Ltd. References to "dollar" and “$” are to U.S. dollars, the lawful currency of the United States, and references to “NIS”
are to New Israeli
Shekels, the lawful currency of the State of Israel.
On April 24, 2013, the exchange rate between the NIS and the dollar, as quoted by the Bank
of Israel, was NIS 3.6 to $1.00.
Trademarks
Perion™, IncrediMail™, PhotoJoy™, Smilebox Teeth Design™, Smilebox™, SWEETPACKS™ and SWEETIM™ are our
trademarks. All other trademarks and trade names appearing in this Annual Report are owned by their respective holders.
Forward-Looking Statements
This annual report on Form 20-F contains forward-
looking statements within the meaning of Section 27A of the Securities Act of 1933,
and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). Forward-
looking statements relate to future events
or our future financial performance and involve known and unknown risks, uncertainties and other factors that may cause our, or our industry’
s,
actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or
achievements expressed, implied or inferred by these forward-looking statements. In some cases, you can identify forward-
looking statements by
terminology such as "may", "will", "should", "could", "would", "expects", "plans", "intends", "anticipates", "believes", "estimates", "predicts",
"projects", "potential" or "continue" or the negative of such terms and other comparable terminology.
Although we believe that the expectations reflected in the forward-
looking statements are reasonable, we do not know whether we can
achieve positive future results, levels of activity, performance, or goals. Actual events or results may differ materially from our current
expectations. All forward-
looking statements included in this report are based on information available to us on the date of this report. Except as
required by applicable law, we undertake no obligation to update or revise any of the forward-
looking statements after the date of this annual
report to conform those statements to reflect the occurrence of unanticipated events, new information or otherwise.
You should read this annual report and the documents that we reference in this report completely and with the understanding that our
actual future results, levels of activity, performance and achievements may be materially different from what we currently expect.
Factors that could cause actual results to differ from our expectations or projections include certain risks, including but not limited to the risks
and uncertainties relating to our business, intellectual property, industry and operations in Israel, as described in this annual report under Item
3.D. – “Key Information –
Risk Factors." Assumptions relating to the foregoing involve judgment with respect to, among other things, future
economic, competitive and market conditions, and future business decisions, all of which are difficult or impossible to predict accurately and
many of which are beyond our control. In light of the significant uncertainties, inherent in the forward-
looking information included herein, the
inclusion of such information should not be regarded as a representation by us or any other person that our objectives or plans will be achieved.
Moreover, we operate in a very competitive and rapidly changing environment. New risks emerge from time to time and it is not possible for our
management to predict all risks, nor can we assess the impact of all risks on our business or the extent to which any risk, or combination of risks,
may cause actual results to differ from those contained in any forward-looking statements.
We obtained statistical data, market data and other industry data and forecasts used in preparing this annual report from market
research, publicly available information and industry publications. Industry publications generally state that they obtain their information from
sources that they believe to be reliable, but they do not guarantee the accuracy and completeness of the information. Similarly, while we believe
that the statistical data, industry data and forecasts and market research are reliable, we have not independently verified the data, and we do not
make any representation as to the accuracy of the information.