Incredimail 2012 Annual Report Download - page 187

“ADX Services”
means the ADX services listed on the front pages of the applicable Order Form, as updated by Google from time to
time;
“ADX Site” means
the property(ies) submitted by Company in writing to Google or through the ADX user interface, together with
additional property(ies) submitted to Google from time to time under clause 6.3(a) of this GSA;
“ ADX Transaction Price ” means, in an ADX transaction, the final price for the provision of the Ad;
“ Affiliate ” means any entity that directly or indirectly controls, is controlled by, or is under common control with, a party;
“AFC” means the provision of content and/or placement targeted hyperlinked advertisements via Google’
s AdSense for Content
Service under the applicable Agreement;
“AFS” means the provision of keyword targeted hyperlinked advertisements via Google’
s AdSense for Search Service under the
applicable Agreement;
“ AFS for Mobile Applications Service ”
means the AFS service to be provided by Google in respect of the Company Mobile
Application(s);
“Agreement” means an agreement between Company and Google on the terms contained in the applicable Order Form and this GSA;
“Approved Client Application” means, for each of the Services, any application, plug-
in, helper, component or other executable code
that runs on a user’
s computer and is approved for the purpose of accessing those Services, as stated in the applicable Order Form or as
otherwise agreed between the parties from time to time in writing;
“Confidential Information”
means information that one party (or an Affiliate) discloses to the other party under this GSA or any
Agreement, and which is marked as confidential or would normally under the circumstances be considered confidential information. It
does not include information that the recipient already knew, that becomes public through no fault of the recipient, that was
independently developed by the recipient, or that was lawfully given to the recipient by a third party;
“Client ID” means an alphanumeric code as provided by Google to Company from time to time to be used to identify each Request;
“ Client-Managed Accounts ” means Company’s accounts with Client-Managed Buyers that are related to the ADX Service;
“ Client-Managed Buyer ” means a purchaser of advertising inventory on the Sites from whom Company is responsible for collection
of payment and with whom Company has a separate contractual relationship, as indicated by Company through the ADX user interface
(including, if applicable, Google acting as purchaser, for example, via an AdSense service);
“ Client-Managed Revenues ” means, for any period during the Term, the total amount payable to Company by Client-Managed
Buyers for the sale of advertising inventory on the Sites, as calculated by Google from data retrieved from Client-Managed Accounts in
that period;
“Company Content” means any content served to End Users that is not provided by Google;
“Company Mobile Application(s)” means the mobile application(s)
listed on the front pages of the applicable Order Form in the
Adsense for Search section, together with any additional mobile application(s) approved by Google from time to time in accordance
with clause 6.3(a) of this GSA;
2