Incredimail 2012 Annual Report Download - page 193

If Google modifies any Google Branding Guidelines, Google Program Guidelines, Google Technical Protocols or ADX Guidelines and
the modification requires action by Company then, subject to clause 6.2(e), Company will complete the necessary action no later than
[ *** ] from receipt of notice from Google of the modification.
Notwithstanding the foregoing, Company shall at all times comply with the requirements of clause 7.2(b).
5.2
Company will procure that Company Partner uses, or accesses the ADX Services, including Results, in accordance with this GSA and
any Agreement, as if Company’
s obligations in this GSA and any Agreement were obligations on Company Partner. Company will not
provide Company Partner with access to the ADX user interface. Company accepts full liability for the actions and/or inactions of the
Company Partner as if such actions and/or inactions were Company
’
s own.
6.
Changes and Modifications
6.1
By Google
6.2
By Company
(a)
Unless approved in writing in advance by Google, Company will not make any changes in relation to:
(i)
the display or implementation of the Search Box, including changes to the
format, size or placement of the Search Box;
(ii)
the display of Search Results Sets, Search Results, AFC Ad Sets or AFC Ads on a Results Page, including changes to their
number, colour, font, size or placement or the extent to which they are clickable; or
(iii)
the use of any Google Brand Features or other attribution or similar wording.
(b)
If Company wishes to make changes in relation to the display of:
(i)
AFS Ad Sets or AFS Ads on a Results Page, including changes to their number, colour, font, size or placement or the extent to
which they are clickable, Company will not make any changes unless approved in writing in advance by Google. Google may
only withhold its approval on grounds that the proposed change would be in breach of the applicable Agreement or the Google
Branding Guidelines and Google may not withhold its approval on purely commercial grounds. Google shall at all times
permit Company to display Equivalent Ads on a Results Page; or
(ii)
Equivalent Ads on a Results Page, including changes to their number, colour, font, size or placement or the extent to which
they are clickable, Company will not make any changes unless approved in writing in advance by Google. Google may not
withhold its approval unless such proposed change would be in breach of the applicable Agreement or the Google Branding
Guidelines and Google may not withhold its approval on purely commercial grounds. If Google does not respond to any
request for approval set out in this clause 6.2(b)(ii) [ *** ]
of receipt from Company, such approval shall be deemed given by
Google.
(c)
Subject to clauses 6.2(a) and (b), Company may update the design and content of any Site, Approved Client Application or Feed in a
manner consistent with its obligations under this Agreement.
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