Incredimail 2012 Annual Report Download - page 190

If there is any conflict between: (a) the items listed in 2.2(b)(i), (ii) and (iii); and (b) the mock ups and specifications referred to in 2.2
(b)(iv), then the items listed in 2.2(b)(i), (ii) and (iii) shall take precedence over 2.2(b)(iv), and Company shall make all changes
requested by Google in respect of the implementation of the AdSense Services and Search Services to resolve such conflict.
(c)
Company will ensure that the ADX Services are implemented and maintained in accordance with:
(i)
the applicable Google Technical Protocols; and
(ii)
the ADX Guidelines.
(d)
Company shall ensure that the Company Mobile Application adheres to the Google Software Principles (available at
http://www.google.com/about/company/software
-
principles.html or such other URL as may be provided from time to time).
2.3
Requests
(a)
Google will:
(i)
for each Valid Request received by it, where available provide a Search Results Set or an Ad Set (as applicable); and
(ii) within
[
***
]
of the end of each month during the Term, make available to Company Search Services and/or Advertising
Services revenue and usage reports (as applicable) in such form and manner as Google generally makes such reports available
at that time.
(b)
Company will:
(i)
ensure that every
Search
Query generates a Request containing that Search Query;
(ii)
ensure that all Requests are sent to Google without editing, modifying or filtering the Requests or any Search Queries
contained in the Requests individually or in the aggregate;
(iii)
display the Search Results Sets and/or Ad Sets (as applicable) on the applicable Site or as part of the applicable Feed; and
(iv)
ensure that the Services are not implemented on any property other than a Site.
(c)
In clauses 2.3 (d) and (e):
“
Gambling Ad Enabled Countries
”
means the set of countries for which Google’
s AdWords program will accept Gambling
Ads. As at insert date of amendment this set consists of [ *** ]
but this may be modified by Google at any time without
notification in accordance with Google
’
s advertising policies; and
“
Gambling Ads
”
means Ads which contain (and/or link to websites which contain) material which promotes or otherwise relates
to gambling and gambling products and services, as defined by Google in its advertising policies.
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