Incredimail 2012 Annual Report Download - page 203

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GSA Order Form Terms and Conditions
“GSA” means the Google Search and Advertising Services Agreement entered into between Google Ireland Limited (“Google”) and Company
with the GSA Effective Date stated on the front sheet of this Order Form.
This is an Order Form pursuant to the GSA. If there is any conflict between this Order Form and the GSA then this Order Form will, except as
set out in clause 2.2(b) of the GSA, take precedence in relation to the Services to be supplied under this Order Form.
This Order Form shall commence on the Order Form Effective Date and shall continue for the period of the Term stated on the front sheet of this
Order Form, unless terminated earlier in accordance with its terms.
Special Terms and Conditions
For the purposes of this Order Form:
“ Channel ID ” means a unique alphanumeric code provided to and used by Company as specified by Google for purposes of
identifying Ad Sets, pages or inventory within the Site(s).
[***]
Google shall use its reasonable endeavours to block Ads containing those URLs as agreed between the parties from time to time.
in each case, as reasonably determined by Google.
Company may use the Google Brand Features only on the search.incredimail.com, search.incredibar.com and search.smilebox.com
Sites. Such use shall be in accordance with clause 9 of the GSA and Exhibits B and/or D. Google may immediately revoke the licence
granted under clause 9.1 of the GSA in the event of a breach by the Company of this Agreement (including the Guidelines, as defined in
clause 5(b) below).
[***]
1.
Definitions
2.
Blocklist
3.
Additional termination rights
a.
[***]
b.
[***]
i.
; or
[***]
ii.
[***]
4.
Google Brand Features
5.
Client Applications
a. Subject to the Company’s compliance with clauses 5(b) to 5(d) below, each client application set forth in the cover page(s) of this
Order Form is an Approved Client Application for the purposes of (i) sending Requests to Google in connection with the Search
Services which resolve to Results Pages on the Web Search Site(s); and (ii) sending Requests to Google for the purposes of
generating Ad Sets to be displayed on the Site(s).
b.
[***]
c.
[***]
6.
Company Suggested Searches using Company Provided Keywords
[***]
a.
The definition of
“
Search Query
”
in the GSA shall be amended as follows: