Incredimail 2012 Annual Report Download - page 192

(b)
edit, filter, truncate, append terms to or otherwise modify any Search Query;
(c)
implement any click tracking or other monitoring of Results;
(d)
display any Results in pop
-
ups, pop
-
unders, exit windows, expanding buttons, animation or other similar methods;
(e)
interfere with the display of or frame any Results Page or any page accessed by clicking on any Results;
(f)
display any content between any Results and any page accessed by clicking on those Results or place any content immediately
before any Results Page containing any Search Results;
(g) enter into any type of co-branding, white labeling or sub-
syndication arrangement with any third party in connection with any
Results or Ad revenue (including any arrangement under which a third party pays to or receives from Company any fees,
revenue share or other amounts in return for the display of Results), except that Company may enter into an arrangement with
a Company Partner in accordance with the relevant Agreement where the ADX Services are implemented on the ADX Site(s)
of that Company Partner;
(h)
directly or indirectly: (i) offer incentives to End Users to generate impressions, Requests or clicks on Results; (ii) fraudulently
generate impressions, Requests or clicks on Results; or (iii) modify impressions, Requests or clicks on Results;
(i) “ crawl”, “spider”, index or in any non-
transitory manner store or cache information obtained from the Services (including any
Results);
(j)
display on any Site, Approved Client Application or Feed, any content that violates or encourages conduct that would violate
any applicable laws, any third party rights, the Google Program Guidelines or Google Technical Protocols applicable to the
AdSense Services or Search Services, or the ADX Guidelines applicable to the ADX Services, as notified to Company by
Google from time to time;
(k)
send Requests to Google which are not Valid Requests; or
(l) provide End Users with access (directly or indirectly) to any Results or Services using any application, plug-
in, helper,
component or other executable code that runs on a user
’
s computer, other than an Approved Client Application.
4.2
Google may generate a reasonable number of Requests or make a reasonable number of uncompensated clicks on any Results at any
time to check that that the Services continue to be implemented in accordance with the applicable Agreement and are functioning well.
5.
Compliance
5.1
Company will not knowingly or negligently allow any use of or access to the Services through any Site, Approved Client Application or
Feed which is not in compliance with the terms of the applicable Agreement or not otherwise approved by Google. Company will use
its reasonable endeavours to monitor for any such access or use and will, if any such access or use is detected, take all reasonable steps
requested by Google to disable this access or use. Notwithstanding clause 15.2, if Company is not in compliance with this GSA or any
Agreement at any time, Google may, with written notice to Company, suspend provision of all (or any part of) the applicable Services
until Company implements adequate corrective modifications as reasonably required and determined by Google.
Google shall use
reasonable endeavours to hold a meeting with Company (including by way of telephone and/or video conference) to explain the reason
for any suspension of the Services (or any part of them) before such suspension is put into effect.
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