Incredimail 2012 Annual Report Download - page 189

“Search Services” means the search services listed on the front pages of the applicable Order Form;
“Search Site” means, for the Search Services,
the web site(s) located at the URL(s) listed on the front pages of the applicable Order
Form in the Search Services section, together with any additional URL(s) approved by Google from time to time in accordance with
clause 6.3(a) of this GSA;
“Services” means the Advertising Services and/or Search Services (as applicable);
“Site” means, the Search Site(s), the AdSense Site(s) and/or the ADX Site(s), as applicable;
“Term” means the term as stated in the applicable Order Form;
“Valid Request” means [ *** ]
“Year”
means, during the Term (as applicable): (a) a period of 12 months commencing on the Order Form Effective Date; or (b) any
subsequent 12 month period thereafter, each commencing on the anniversary of the Order Form Effective Date; and
“Year One” means the first period of 12 months starting from the Order Form Effective Date.
1.2
The words "
include
" and "
including
" will not limit the generality of any words preceding them.
2.
Implementation Requirements
2.1
Launch of the AdSense Services and Search Services
(a) The parties will each use their reasonable endeavours to launch the AdSense Services and Search Services into live use within [ ***
]
from the effective date of the applicable Order Form.
(b)
Company will not put its implementation of the AdSense Services and Search Services for a Site into live use (or any amended
implementation pursuant to clause 6.2a or b) until Google has notified Company that the implementation for that Site is approved (this
approval not to be unreasonably withheld or delayed).
2.2
Implementation
(a)
Implementation of Services on a Site, Approved Client Application or through a Feed is conditional on Company or, in the case of
ADX Services, on Company or Company Partner:
(i)
being the technical and editorial decision maker in relation to each page, including Results Pages, on which the Services are
implemented; and
(ii)
having control over the way in which the Services are implemented on each of those pages.
(b)
Company will ensure that the AdSense Services and Search Services are implemented and maintained in accordance with:
(i)
the applicable Google Technical Protocols;
(ii)
the applicable Google Branding Guidelines;
(iii)
the applicable Google Program Guidelines; and
(iv)
the mock ups and specifications for such AdSense Services and Search Services set out in the exhibits to the applicable Order
Form, unless otherwise approved by Google or permitted in accordance with clause 6.2(a), (b) or (c).
4