Incredimail 2012 Annual Report Download - page 188

“Company Partner”
means, in respect of the ADX Site(s): (i) the owner (if not Company) of those Sites (if Company is not the owner
of the ADX Site(s)); (ii) the third party with which Company is co-
branding the ADX Site(s); or (iii) the third party for which Company
is providing the Site on a white label basis;
“Deduction Percentage”
means for each of the Adsense Services, the deduction percentage set out for that Adsense Service in the
Order Form;
“End Users” means individual human end users of a Site, Approved Client Application or Feed;
“Equivalent Ads”
means any advertisements that are the same as or substantially similar in nature to the AFS Ads provided by Google
under any Agreement.
“Feed” means any RSS, or variant, feed containing content from a Site as made available by the Company from time to time;
“ Google Brand Features ” means Google’s trade names, trademarks, logos and other distinctive brand features;
“Google Branding Guidelines” means the then-
current brand treatment guidelines applicable to the AdSense Services and Search
Services which may be found at the following URL: http://www.google.com/wssynd/02brand.html
(or such other URL Google may
provide from time to time);
“Google Program Guidelines”
means the policy and implementation guidelines applicable to the AdSense Services and Search
Services, including any client application guidelines (where applicable), as notified to Company by Google from time to time;
“Google Technical Protocols”
means the Google technical protocols and other technical requirements and specifications applicable to
the Services as notified to Company by Google from time to time;
“Intellectual Property Rights”
means all copyright, moral rights, patent rights, trade marks, rights in or relating to databases, rights in
or relating to confidential information and any other intellectual property rights (registered or unregistered) throughout the world;
“Mobile AFC” means the provision of content and/or placement targeted hyperlinked advertisements via Google’
s AdSense for Mobile
Content Service under the applicable Agreement;
“Net AdSense Revenues” means [ *** ]
“Order Form” means a fully executed Google order form which incorporates this GSA;
“Request” means a request from Company or an End User to Google for a Search Results Set and/or an Ad Set (as applicable);
“Results” means Search Results Sets, Search Results, Ad Sets and/or Ads;
“Results Page” means any Site page, or page forming the content in a Feed, which contains any Results;
“ Search Box ”
means a search box or other means approved by Google for the purpose of sending search queries to Google as part of a
Request;
“ Search Query ”
means a search query submitted directly on the Site or through any Approved Client Application by an End User by
way of a Search Box;
“Search Result” means a search result forming part of a Search Results Set;
“Search Results Set” means a set of one or more search results provided through the applicable Search Services;
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