Incredimail 2012 Annual Report Download - page 180

Exhibit 4.2
AMENDMENT AGREEMENT
This amendment ("Amendment") to the Agreement (as defined below) is entered into by and between:
(1) Google Ireland Limited, a company incorporated under the laws of Ireland whose principal place of business is at Gordon House, Barrow
Street, Dublin 4, Ireland ("Google"); and
(2) Incredimail Ltd, whose principal place of business is at 4 Hanechoshet St., Tel Aviv, Israel ("Company"); and
This Amendment shall be effective from 1 February 2013 (the "Effective Date"). INTRODUCTION
AGREED TERMS
Capitalised terms used but not defined in this Amendment shall have the same meaning as in the Agreement.
2. The parties agree that the Agreement is extended until 31 May 2013.
Company will ensure that at all times during the applicable Term, Company:
(A) Google and Company are parties to a Google Search and Advertising Services Agreement and a Google Search
("GSA")
and
Agvertising Services Agreement Order Form
("Order Form")
with an effective date of 01 January 2011 (together, the
"Agreement").
(B)
The parties now wish to amend the Agreement in the manner set out in this Amendment.
1.
Definitions
3.
The parties agree that the "Special Terms and Conditions" section of the Order Form is amended as follows:
a)
Google may assign to Company, and modify the number of Client IDs and Channel IDs for each Service from time to time.
Company will use Client IDs and Channel IDs as instructed by Google, and will provide such information to Google as may
reasonably request with respect to the use and application of any Client IDs and Channel IDs.
b)
For the purposes of this Agreement, "Channel ID" means a unique alphanumeric code used by Company as specified by
Google for purposes of associating each Request with a reporting channel.
4.
Clause 14.4 of the GSA shall be replaced in its entirety by the following clause
14.4:
a) has a clearly labeled and easily accessible privacy policy in place relating to the applicable Site(s); and
b) provides End Users with clear an comprehensive information about cookies and other information stored or accessed on an End
User's device, including information about End Users' options for cookie management