Incredimail 2012 Annual Report Download - page 194

Except to the extent expressly stated otherwise in this GSA or any Agreement, neither party will acquire any right, title, or interest in
any Intellectual Property Rights belonging to the other party, or the other party’s licensors.
(d) Company will provide Google with at least
[
***
]
advance notice of any change in code or serving technology that could reasonably be
expected to affect use of the Services.
(e) If a fault in Company’
s implementation of the Services (or any of them) could cause or is causing an interruption or degradation of the
Services (or any of them), Company will make the required fixes or changes as soon as reasonably possible.
6.3
Site List Changes
(a)
Company may notify Google from time to time that it wishes to add additional URLs and mobile applications to those comprising the
AdSense Site(s) or Search Site(s), such notification to be sent to Google at least [ *** ]
(or such shorter period as Google may agree)
before Company wishes the addition to take effect. Google may approve or disapprove the request at its reasonable discretion, this
approval or disapproval to be in writing.
(b)
Company may notify Google from time to time that it wishes to add or remove property(ies) to those comprising the ADX Site(s) by
either sending notice to Google or adding or removing the property(ies) through the ADX user interface.
(c)
If there is any change in control of any Site or Feed (such that the conditions set out in clause 2.2 (a) are not met):
(i)
Company will notify Google at least
[
***
]
in advance of the change;
(ii)
unless the entire applicable Agreement is assigned to a third party in accordance with clause 16.3, from the date of such change
that Site or Feed will be treated as removed from the applicable Order Form and Company will ensure that from that date the
Services are no longer implemented on that Site or through the applicable Feed(s).
7.
Similar Services
WebSearch Services, AdSense for Content and Mobile AFC
7.1
[
***
]
(a)
[
***
]
(b)
[
***
]
AdSense for Search
7.2
The parties agree that:
(a)
[
***
]
and
(b)
[
***
]
General
7.3
[
***
]
8.
Intellectual Property Rights
9.
Trade mark licence
9.1 Google grants to Company a non-exclusive and non-
sublicensable licence during the Term to use the Google Brand Features solely to
fulfil Company’
s obligations under the applicable Agreement in accordance with its terms and subject to compliance with the Google
Branding Guidelines in respect of the AdSense Services and/or Search Services.
9