Hyundai 2007 Annual Report Download - page 37

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35
Challenge perceptions Business Operations
5. Hyundai Motor Company and SABIC
Innovative Plastics present QarmaQ, a
revolutionary concept car constructed
with recycled PET bottles
6. The Hyundai-Kia Corporate R&D
Division in Namyang is the backbone of
the company.
Objectives for 2008
Local markets require local knowledge. That’s why the research and
development team at Hyundai Motor Company works closely with our
offices around the world to find out what local consumers want. This
is particularly true in emerging markets where a number of new
products and technologies are just now reaching consumers.
The rising cost of oil is raising the demand for light, high-efficiency
cars. This is in line with our goal of developing environmentally friendly
technologies across our product line: high fuel efficiency engines,
carbon dioxide and other emissions reductions, environmentally
friendly diesel engines, hybrid cars, and fuel cell vehicles.
Environmental advancements go hand-in-hand with safety
advancements like work being done on our new ‘smart’ car that
offers life-saving technologies at a competitive price.
Streamlining operations is an important part of our plan to lower costs
and optimize operations in all stages of production, without losing
momentum on our quality improvements. Examples of streamlining
include standardizing auto parts and introducing digital technologies
in the design and production stages. Research and development is
guided by the principles of CAP: Communication, Action,
Performance and DFSS: Design for Six Sigma.
6
5