Fujitsu 2011 Annual Report Download - page 83

3. Initiatives in Consideration of the Position of Stakeholders
Supplemental Explanation
Internal Company Rules Reflecting Consider-
ation for the Position of Stakeholders
The philosophy and principle of the Fujitsu Way, the guide for the actions of the Group and its employ-
ees, is to bring about a prosperous future that fulfills the dreams of people throughout the world. As
part of our Values, we strive to meet the expectations of all stakeholders, including customers, share-
holders, investors, business partners, and employees.
Activities Promoting Environmental Protec-
tion and Corporate Social Responsibility
With respect to environmental activities, in the Values section of the Fujitsu Way, we clearly state that
“in all our actions, we protect the environment and contribute to society,” and we are continuing to
actively pursue activities in this area. We are currently implementing programs based on Stage VI of
the Fujitsu Group Environmental Protection Program (fiscal 2010, 2012). In March 2006, we extended
our environmental management system to our overseas consolidated subsidiaries, receiving inte-
grated global ISO14001 certification. With respect to CSR activities, based on the Fujitsu Way, each
business unit is promoting thorough adherence to our Code of Conduct and our customer-centric
management perspective in order to earn the trust and meet the expectations of our stakeholders.
Further details are listed in the Fujitsu Group Sustainability Report that we publish every year.
Fujitsu also became a signatory to the UN Global Compact in December 2009, and has declared its
intention to strengthen CSR activities from a global perspective. 2010 saw the publication of
ISO26000, an international standard for social responsibility, and revisions to the Nippon Keidanren’s
Charter of Corporate Behavior. These and other events show the increasing importance of approach-
ing CSR from a long-term perspective.
Under these conditions, the Fujitsu Group set out a Corporate Social Responsibility (CSR) policy in
December 2010 that identifies five priority issues to be tackled.* Fujitsu will contribute to the
sustainable development of the earth and society by promoting CSR activities that are integrated
with management.
* http://jp.fujitsu.com/about/csr/philosophy/policies/
Policies to Promote the Provision of Informa-
tion to Stakeholders
With respect to our disclosure policies, we recognize that prompt and appropriate disclosure of com-
pany information to shareholders and investors as well as securities analysts is essential to the proper
functioning of the securities markets, and we disclose information in compliance with the Securities
and Exchange Law and regulations of the stock exchanges on which we are listed. Even if we are not
legally required to do so under the regulations, and even if the content of the information is unfavor-
able to Fujitsu, if we deem the information to be material to investment decisions, our basic policy is
to disclose the information in a manner that is prompt, accurate, and fair. Moreover, in consideration
of the position of customers, communities, and other stakeholders, for information we deem neces-
sary to disclose, including information that may be unfavorable to Fujitsu, our basic policy is to dis-
close the information in a manner that is prompt, accurate, and fair.
Other We are promoting a customer-centric management perspective in order to be a trusted and
valued partner to our customers. In order that all employees adopt a customer-centric mindset
and apply it to their daily work, we are deepening our commitment in each business unit to
previously initiated management quality improvement activities and we are attempting to create
an organizational framework to facilitate continuous improvement from a customer-centric
perspective. As one specific initiative, among those ideas and suggestions received by Fujitsu
customer care centers and contact lines, those concerning real issues about systems and organi-
zations, not individual matters, are viewed as something that should be shared throughout the
Fujitsu Group. Therefore, the specific details of these problems and examples of how they have
been resolved are shared at regular meetings where Fujitsu Group executives are assembled. As
a result, we have a heightened awareness of what our customers are saying and we can take
positive action to make improvements.
FUJITSU LIMITED ANNUAL REPORT 2011
RESPONSIBILITY
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CORPORATE GOVERNANCE