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Uniform Delivery of Value to Customers
Solutions Integration
Operating
Income Margin
Product & Services Integration
Ratio of Sales
Outside Japan
Business Platforms Integration
Free Cash Flow
1
2
3
SPECIAL FEATURE FISCAL 2011 MANAGEMENT DIRECTION
REALIZING OUR GROUP GROWTH
The Fujitsu Group’s basic strategy
The Fujitsu Group’s basic strategy is to achieve global integration through a fundamental trans-
formation of our worldwide operations. Our transformation hinges on the three growth priori-
ties of going on offense with structural reforms, accelerating globalization, and creating new
services businesses. In terms of financial targets, we are aiming for the early achievement of a
5% operating income margin, and a 40% ratio of sales outside Japan. We will also strive for the
long-term goal of boosting these targets to 10% and 50%, respectively. Generating consistent
cash flow is another important task. To this end, we are aiming for the annual generation of
over ¥150 billion in free cash flow, a level necessary to support our continued growth. Here we
explain in detail our medium-term direction in the drive to realize our future growth vision.
Medium-term Direction
Fujitsu’s overarching goal is to be a technology-based, globally integrated services company. To that end, over the medium
term we are advancing the execution phase of our three growth priorities.
In going on offense with structural reforms, we are seeking to establish an overwhelmingly dominant position in Japan by har-
nessing all the Group’s resources around services. In addition, to accelerate globalization, we are developing shared functions which
straddle all regions in order to uniformly integrate our business operations in and outside Japan. Furthermore, we will define the
creation of new services businesses that ensure our growth and realize our vision of a “Human Centric Intelligent Society.”
Achieving “Global Integration”
Transformation (Pursuing 3 Growth Priorities)
“Global Services Company” Envisioned Performance Targets
Vertical
Integration
Global Partners
Near-term
Targets
Long-term
Vision
>5% [>10%]
>40% [>50%]
> ¥150 billion/year
1
1
2
2
3
3
On Offense with Structural Reforms
(Strengthening Existing Businesses)
Accelerating
Globalization
VISION
Creating New
Services Businesses
024 FUJITSU LIMITED ANNUAL REPORT 2011